Why Choose Winify as a Partner?
We are more than an investor – we are an active partner helping you reach your full potential.
Accelerated Growth
We provide not only capital, but also the know-how and resources to accelerate your growth. Our team brings extensive experience in scaling companies.
Strategic Network
Access to our extensive network of industry experts, potential customers, strategic partners, and additional investors for future funding rounds.
Strategic Guidance
Our experienced team supports you in important strategic decisions, from market positioning and product development to international expansion.
Operational Support
Practical support in key areas such as finance, marketing, sales, HR, and technology to master operational challenges.
Long-term Approach
We focus on long-term, sustainable success rather than short-term gains. Our investments are designed to position your company for long-term growth.
International Expansion
Support in developing new markets through our international network and experience with cross-border expansions.
What We Look For
Our investment criteria and the ideal candidate for a partnership with Winify AG.
Innovative Solutions
We are looking for companies with innovative products or services that can transform existing markets or create new ones.
Strong Team
A committed, experienced, and complementary founding and management team with the ability to implement the vision and adapt to changing market conditions.
Scalable Business Model
We prefer business models that can be scaled efficiently, with clear paths to profitability and high gross margins.
Product-Market Fit
Demonstrated or at least early product-market fit with initial customers or users confirming the value of your solution.
Large Addressable Market
A substantial addressable market that offers significant growth potential. We look for companies with the potential to become market leaders in their niche.
Competitive Advantage
A clear differentiation from competitors and entry barriers created through technology, intellectual property, network effects, or other factors.
Our Investment Process
Transparency every step of the way.
Initial Contact & Screening
Submit your pitch deck or contact us directly. We review your materials and assess the alignment with our investment criteria.
Timeframe: 1-2 weeks
First Meeting
If screening is positive, an initial meeting with our investment team follows. Here we get to know your team and discuss your business model and vision in detail.
Timeframe: 1-2 weeks after screening
In-depth Due Diligence
If further interest exists, we conduct a comprehensive due diligence. This includes a detailed analysis of your business model, market, team, finances, legal structures, and technological aspects.
Timeframe: 4-8 weeks
Term Sheet & Negotiation
After successful due diligence, we present you with a term sheet outlining the terms of our investment. In this phase, we negotiate the conditions, valuation, and structure of the deal.
Timeframe: 2-4 weeks
Documentation & Closing
After agreement on all terms, we create the final contracts and complete the transaction. Our legal team works closely with your advisors to ensure a smooth process.
Timeframe: 2-4 weeks
Collaboration & Growth
After closing, our active collaboration begins. We establish regular communication structures and work closely with your team on implementing the growth strategy.
Timeframe: Ongoing partnership
How We Create Value
Beyond capital – our active support for your company.
Strategy & Business Development
- Support in developing and refining your corporate strategy
- Identification of growth levers and new market opportunities
- Assistance with strategic partnerships and collaborations
- Consultation on pricing strategies and market positioning
Marketing & Sales
- Development of effective go-to-market strategies
- Optimization of marketing and sales processes
- Access to potential customers through our network
- Support in internationalizing sales activities
Finance & Controlling
- Building robust financial processes and structures
- Development of financial plans and cash flow management
- Support in future financing rounds
- Advice on financing options and capital structure
Organization & HR
- Support in recruiting key personnel
- Development of efficient organizational structures
- Advice on compensation models and employee participation
- Support in developing a strong corporate culture
Frequently Asked Questions
What stage should my company be in?
We invest in various stages, from seed financing for promising startups with compelling prototypes to Series B and later for established companies with market traction. Typically, we look for companies that already have a product on the market or are about to launch one, and are showing early signs of product-market fit.
What investment sizes does Winify AG offer?
Our investment sizes vary depending on the phase and capital requirements of the company. Typically, we invest between CHF 500,000 and CHF 15 million. For seed financing, we usually range between CHF 500,000 and CHF 2 million, while our later-stage investments can be between CHF 5 million and CHF 15 million.
What equity stake does Winify AG aim for?
We typically aim for minority stakes between 10% and 30%, depending on the investment phase and size. For seed investments, the percentage may be higher, while for later rounds it is typically lower. We value that the founding team retains a significant share to create incentives for long-term success.
How involved does Winify AG get in day-to-day operations?
We are active investors but not micromanaging. Typically, we take a seat on the advisory board or supervisory board and meet regularly with the management team to discuss strategy and offer support. We respect the operational autonomy of the team but are available to provide advice and assistance when needed. The level of our involvement can vary depending on the specific needs and phase of the company.
How long does the investment process take?
The entire process from initial contact to closing typically takes 3-4 months. For early-stage investments, it can be faster, while more complex later-stage deals may take longer. We try to make the process as efficient as possible without compromising the thoroughness of our due diligence. Good preparation and quick response times from both sides can significantly accelerate the process.
Your Pitch Deck – Guidelines
What we would like to see in your materials.
Important Elements of a Compelling Pitch Deck
- Problem: What problem are you solving? Why is it important?
- Solution: How does your product/service solve this problem?
- Market Size: How large is the addressable market?
- Business Model: How do you generate revenue? Pricing structure?
- Traction: What successes can you already show?
- Competition: Who are your main competitors? What is your unique selling proposition?
- Team: Who is behind the company? Relevant experiences?
- Finances: Historical figures and forecasts. What will the capital be used for?
- Roadmap: What are the next milestones?
- Investment: How much capital are you seeking? Valuation?
Tips for a Successful Pitch Deck
- Clarity: Present your idea clearly and concisely. Avoid industry jargon.
- Data-driven: Support your statements with relevant data and facts.
- Storytelling: Tell a compelling story that captivates the investor.
- Visually appealing: Use meaningful graphics and a consistent design.
- Focused: Limit yourself to 15-20 slides for the main presentation.
- Realistic: Set realistic forecasts and valuations.
- Passion: Let your enthusiasm and conviction for your vision be felt.
Submit Pitch Deck
Send your pitch deck (PDF format, max. 10 MB) and a brief introduction to:
pitch@winify.comReady to Take Your Company to the Next Level?
Contact us today to learn how we can accelerate your growth together.